We’re so happy that you’ve landed on our website. We have been working on Joozoori for many years now and we couldn’t be more thrilled to finally share our concept and products with you and the little ones in your world!
By offering customizable products for Arab kids, our goal is to help children grasp just how special they are, all this while helping to strengthen their connection with their roots and culture.

When you have a piece of home within you, you’ll take it with you wherever you go. That’s what it was like for our parents, who had Lebanese, Algerian and Tunisian roots. We grew up listening to all kinds of wonderful stories from back home. Tales about the generosity of Lebanon, the splendor of Algeria, and the colors of Tunisia. Tales about little baskets that dangled off balconies, the whiff of food filling cobbled streets and the golden glow of never-ending beaches.

But when our first child, Nora, was born in Berlin we searched endlessly for children’s products and stories that reflect our Algerian, Tunisian and Lebanese roots, to no avail. So, we retold the tales our parents told us, knowing that their beauty wasn’t being fully captured, neither visually nor linguistically.

That’s when our mission to create an Arab-centric children’s brand began, one that truly reflects the heart and soul of the Arab world, from its people and places to culture and language. 

That’s it for now!

On behalf of the entire Joozoori family we wish you a magical shopping experience.

Love, The Joozoori Family

Stories give the world meaning, and they help children develop a sense of belonging and identity. Thanks to our parents’ tales of home, we grew up knowing and understanding our roots. But there is a new generation of parents living abroad that might be running out of stories to tell, especially ones that feel close to home. From Snow White to Little Red Riding Hood, we realize that a lot of Arab children around the world are growing up to fairytales that don’t resemble them.

That’s how Joozoori came to life; a concept that aims to reinforce Arab kids’ sense of belonging to their home countries in a way that generic products and books never could.

Joozoori, which translates to “My roots”, brings Arab parents the first ever customizable book series for children, with 15 editions taking place in 15 different Arab countries; all written and illustrated by award-winning Arab creators. But Joozoori doesn’t stop at books. The concept encompasses a range of products that will help Arab children everywhere connect with their mother tongue and start to feel a sense of belonging to iconic places from home. Our growing product range currently includes customizable children’s books called “Kotobi” and posters called “Mulsaqati”.

With each one, we hope to spark a bond with home that defeats the challenge of long distances and the transformations of conflict and time.